SELLING WAR: The use of propaganda in the Italian conquest and occupation of Ethiopia, 1935-1941
December 17 – April 19
Sterling Memorial Library Exhibit Corridor
Ethiopia is one of only two African countries that managed to escape colonization during Europe’s great scramble for Africa in the 1870s. Italy, a latecomer to the scramble, was able to occupy only Libya, Eritrea and Somalia, attempting to conquer Ethiopia in the late 1890s, but suffering a humiliating defeat by the Ethiopians at Adua (Adwa/Adowa) in 1896.
Determined to avenge this defeat and to also extend their African colonies and influence, the Italians planned years in advance to attempt another war. Emboldened by the victory of Mussolini’s fascist party in Italy’s 1922 elections, plans were renewed to convince the Italian population of the virtue and glory of such an endeavor. Dependent upon propaganda to persuade the population and garner mass support for war, the fascist state used every means possible to manipulate and win over public opinion. Newspapers, radio, mass rallies, use of terror and fear, advertisements, art, music, posters, as well as the effective use of symbols, such as the glories of ancient Rome, built up nationalistic pride. Mussolini himself had an enormous talent for emotionally moving crowds of people with his powerful speeches and the widespread use of his own image, superimposed on nearly everything. This enabled him to move forward with an unconscionable assault on Ethiopia, a country with no army, no air force, no armaments, and virtually no modern infrastructure. In October 1935 Mussolini ordered the invasion of Ethiopia from Italian-held Eritrea and Somaliland, thinking he would easily crush the ill-prepared and badly equipped local army. In the face of widespread condemnation from the League of Nations, the Italians spread terror and destruction through their indiscriminate use of air power and poison gas. Ethiopia, one of just three African countries to be a signatory to the League of Nations thus became the world’s first fascist victim.
This exhibit displays material from the African Collections in the Manuscripts and Archives Department at Yale University Library. For additional information contact Dorothy C. Woodson, Curator of the African Collection, Sterling Memorial Library (email@example.com) or go to: http://www.library.yale.edu/african/