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Yale Roper Collection: American Polls

Data in the Yale Roper Collection are available to faculty, students, and staff of Yale University. Users with other affiliations should apply to the Roper Center for Public Opinion Research, PO Box 440, Storrs, CT 06268 or phone +1 860 486 4440.

Polls are arranged by polling organization. For information about other polls from these or other polling organizations, consult the Public Opinion Subject Guide, or send e-mail to Social Science Reference.

See also: Foreign Polls  Special Studies  Yale Roper Collection home page.

Index: A-G, H-N, O-R, S-Z


A-G:

ABC News
1980-3 - 1986-11
For later studies search StatCat

ABC News / Washington Post
The Roper Center receives the ABC News/Washington Post Polls on an ongoing basis. Yale has the following studies:
1981-2 - 1986-10
For later studies search StatCat

American Institute of Public Opinion (AIPO) (Gallup)
The regular ongoing surveys of the Gallup Organization constitute the single most valuable over-time collection of survey data in the world. Formerly known as the American Institute of Public Opinion, Gallup has been measuring attitudes in the United States from 1936 to the present. Fifteen to thirty studies are conducted each year and collectively contain data on a multiplicity of subjects: social values and social groups; foreign policy and domestic politics; the family; the role of women; crime and violence, etc. Yale has the following studies:
1936-9 - 1992-6

AIPO Special Studies
1954-2 - 1991-7

The American Soldier
The American Soldier Surveys were conducted during World War II (1942-1945) under the direction of Samuel Stouffer and the Research Branch, Information and Education Division of the U.S. Department of War. The subject covered in the questionnaires were the specifics of Army life; general individual adjustment to the Army and an institution; the effects of waging war; personal concerns about the present and future; health issues; etc. Yale has the following studies:
1942 - 1945

American Talk Security Project
1987-10 - 1988-12

The Analysis Group, Inc.
1985-1 - 1985-9

Bureau of Applied Social Research (BASR)
The Bureau of Applied Social Research (BASR) was founded in 1937. From 1940 until 1977 when it was disbanded, BASR was part of Columbia University's Graduate School of Arts and Sciences. BASR pioneered in adapting survey methods to the study of social processes in voting, mass communications, opinion formation, professional training and practice, and voluntary organizations. Yale has studies for the following years:
1940 - 1944, 1948 - 1970

BASR Decatur Study
Undated

Benson and Benson, Inc.
1945-2 - 1958-3

Bureau of Social Science Research
The Bureau of Social Science Research (BSSR) was founded in 1950 as a division of the School of Social Sciences and Public Affairs of the American University. In 1956 it was incorporated as an independent, non-profit organization. The major areas of concentration have been in communications research; international program evaluation; educational research; urban renewal and community relations; military sociology; and the sociology of occupations. Yale has the following studies:
1956-2 - 1970-3

CBS News /New York Times Polls
Since 1976, CBS News and the New York Times have collaborated in a continuing survey effort. The effort began with a series of surveys during the 1976 Presidential campaign. In addition, "exit polls" in for which actual voters were interviewed at polling places were done for a number of primary states and the country as a whole on election day. National telephone surveys done outside the context of presidential campaigns. These surveys cover general political topics and other areas. Yale has the following studies:
1976-2 - 1984-11
For later studies search StatCat

CBS News
1982-7 - 1984-11
For later studies search StatCat

California Poll
1956-5 - 1983-10

Connecticut Poll
1979-3 - 1984-12

Crossley Presidential Election Polls
Crossley Incorporated, Marketing and Public Opinion Analysts, was founded in 1926 by Archibald M. Crossley, a pioneer in the development of survey research in the United States. Yale University has the following of the Crossley polls:
1944 - 1952

Gallup Polls
The regular ongoing surveys of the Gallup Organization constitute the single most valuable overtime collection of survey data in the world. Formerly known as the American Institute of Public Opinion, Gallup has been measuring attitudes in the United States from 1936 to the present. Fifteen to thirty studies are conducted each year and collectively contain data on a multiplicity of subjects: social values and social groups; foreign policy and domestic politics; the family; the role of women; crime and violence, etc. For holdings see American Institute of Public Opinion
(See American Institute of Public Opinion)

H-N:

Harris Poll
For more information about Harris Polls, see the Louis Harris Data Archive (Howard W. Odum Institute for Research in Social Science, University of North Carolina at Chapel Hill)
1975

Independent Research Associates
1962-11 - 1965-3

Institute for International Social Research
1959-7 - 1964-9

International Research Associates
1949 - 1965

The Iowa Poll
1954-7 - 1983-12

Lemberg Center (Brandeis University)
1966-10 - 1967-3 Study of Violence, 6 City Study

Liebermann Research, Inc.
1966-3 - 1966-10

Los Angeles Times Poll
The Los Angeles Times Poll was begun in November 1977. Since then, a new survey has been conducted approximately once a month. Special emphasis has been given to political issues and such areas as lifestyle and culture. Yale has in its collection the following polls:
1977-11 - 1987-3

Market Opinion Research
1972-10 - 1985-8

Massachusetts Poll
1978-2 - 1979-5

Mid-Continent Surveys
1966-5 - 1973-11

The Minnesota Poll
1944-3 - 1976-7

Miscellaneous Studies US
1971 - 1986

Missouri Poll
1973-7 - 1976-10

Moynihan Poll
1976

NBC
1984-1 - 1985-11

NBC / Wall Street Journal
1985-10 - 1988-3

National Opinion Research Center (NORC)
The National Opinion Research Center (NORC) is a nonprofit research organization affiliated with the University of Chicago. Since 1941 NORC has been conducting survey research, much of it on a contract basis, and has become particularly well known for its General Social Survey. Yale has the following studies:
1941-11 - 1957-4

NORC Amalgam
The Amalgam surveys were instituted in 1963 by NORC's Survey Research Service. Topics covered in these surveys include: attitudes toward public school education; attitudes of whites toward some aspects of integration; attitudes toward the aged; occupational aspirations; book reading habits; civil rights and water fluoridation. Yale holdings:
1963 - 1970

NORC Cumulative Data Set Teaching Package
1972 - 1978

O-R:

OPOR
1940-3 - 1945-7

Opinion Research Corporation
Opinion Research Corporation (ORC) of Princeton, New Jersey has been a leader in survey research since its inception in 1938. ORC serves both the private and public sector in one of several ways: conducting custom research for individual clients; shared-cost research which is a continuing series of regularly schedules, nationwide, omnibus surveys; and multisponsored surveys studying attitudes, opinions and behavior in areas of interest to multiple clients. Yale holdings:
1943-1 - 1966-10

Psychological Corporation
1946-6 - 1950-5

Potomac Associates
Potomac Associates, located in Washington, D.C., is a nonpartisan research organization which seeks to encourage inquiry into important issues of public policy. Its purpose is to heighten understanding and to improve discourse on significant national and international contemporary problems by providing a forum for distinctive points of view. Yale holdings:
1971 - 1978

Purdue Opinion Panel
The Purdue Opinion Panel is a nationwide representative sampling of high school students whose schools have subscribed to the panel. There are three or four polls conducted per year. Each poll centers around a specific topic, e.g., tobacco; a alcohol; drugs or narcotics; parents and peers; elections; current issues in education; child management; mental illness; sports; peace corps and military service; civil liberties; and influence of TV on attitudes and knowledge. Yale has the following studies:
1947-11 - 1974-3

Radio Listening
1948

Roper Fortune
From 1938 to 1949 the Roper Organization conducted over 70 surveys for Fortune magazine evaluating the political attitudes of the American public, particularly its attitudes toward World War II. In addition, these surveys probed into the kind of future the public wants; its attitudes toward labor unions and social security; as well as its feelings about changes in America and the world and about political leaders. Yale has the following surveys:
1938-5 - 1949-7

Roper Commercial
The Roper Commercial surveys consist of 125 market research studies conducted from 1938 to 1971 on a wide variety of topics: the media, wallpaper, tires, tea-drinking, cigarettes, meat, trade conventions, oil prices, attitudes toward corporations, attitudes toward aid to China, travel habits, etc. Yale holdings:
1941-1 - 1971-10

Roper Reports
The Roper surveys, available through a series called the Roper Reports, have been conducted ten times a year since October, 1973 by the Roper Organization. They are replete with questions on energy, the media, environment, government, politics, education, health and medical care, consumer behavior and attitudes, etc. Yale holdings:
1973-9 - 1985-5

Roper, US News & Cable News Network
1985-4 - 1987-4

Roper Special Studies
The Roper Special surveys were sponsored by a variety of organizations such as H & R Block, the Public Broadcasting System, National Education Association, Virginia Slims, etc. Yale has the following studies:
1976-9 - 1985-3

Roper Heller Special Survey
In January 1980, the Walter E. Heller International Corporation Institute for the Advancement of Small Business Enterprises and the Roper Organization established the Heller/Roper Small Business Barometer. Polls are conducted by telephone three times a year. Those interviewed are the chief executive officers of over 1.000 companies having from 40 to 500 employees and from one to fifty million dollars in sales. Yale has the following studies:
1980-1 - 1983-9

S-Z:

The Texas Poll
1954-8 - 1984-7

Tortorello Data Black
1970-11 - 1971-5

USA Today Poll
1984-2 - 1984-12

Wallace Homestead
1955-1 - 1966-1

Wisconsin Agricultural Pool
1952-2 - 1962-10

Yankelovich / Time Polls
These polls are conducted about five times per year in order to assess public opinion on a wide range of issues (the "new morality", energy, etc.). Questions are organized into a number of major categories including: background or current is sues; pairings ("electability" of various political combinations); the economy, etc. Yale has the following studies:
1974-3 - 1987-8

Yankelovich Special Studies
1968 - 1971
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