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Yale Roper Collection: American Polls
Data in the Yale Roper Collection are available to faculty, students,
and staff of Yale University. Users with other affiliations
should apply to the Roper Center for Public Opinion Research,
PO Box 440, Storrs, CT 06268 or phone +1 860 486 4440.
Polls are arranged by polling organization. For information
about other polls from these or other polling organizations, consult
the Public Opinion Subject Guide, or send
e-mail to Social Science Reference.
See also: Foreign Polls Special Studies Yale Roper Collection home page.
Index: A-G, H-N, O-R, S-Z
A-G:
- ABC News
- 1980-3 - 1986-11
-
- For later studies search StatCat
- ABC News / Washington Post
-
- The Roper Center receives the ABC News/Washington Post Polls on an
ongoing basis. Yale has the following studies:
-
- 1981-2 - 1986-10
- For later studies search
StatCat
- American Institute of Public Opinion (AIPO) (Gallup)
-
- The regular ongoing surveys of the Gallup Organization constitute
the single most valuable over-time collection of survey data in the world.
Formerly known as the American Institute of Public Opinion, Gallup has been measuring
attitudes in the United States from 1936 to the present. Fifteen to thirty
studies are conducted each year and collectively contain data on a multiplicity of
subjects: social values and social groups; foreign policy and domestic politics; the
family; the role of women; crime and violence, etc. Yale has the following studies:
- 1936-9 - 1992-6
- AIPO Special Studies
- 1954-2 - 1991-7
- The American Soldier
-
- The American Soldier Surveys were conducted during World War II (1942-1945)
under the direction of Samuel Stouffer and the Research Branch,
Information and Education Division of the U.S. Department of War. The subject
covered in the questionnaires were the specifics of Army life; general
individual adjustment to the Army and an institution; the effects of waging war;
personal concerns about the present and future; health issues; etc. Yale has
the following studies:
- 1942 - 1945
- American Talk Security Project
- 1987-10 - 1988-12
- The Analysis Group, Inc.
- 1985-1 - 1985-9
- Bureau of Applied Social Research (BASR)
- The Bureau of Applied Social Research (BASR) was founded in
1937. From 1940 until 1977 when it was disbanded, BASR was part of Columbia
University's Graduate School of Arts and Sciences. BASR pioneered in adapting
survey methods to the study of social processes in voting, mass
communications, opinion formation, professional training and practice, and
voluntary organizations. Yale has studies for the following years:
- 1940 - 1944, 1948 - 1970
- BASR Decatur Study
- Undated
- Benson and Benson, Inc.
- 1945-2 - 1958-3
- Bureau of Social Science Research
-
- The Bureau of Social Science Research (BSSR) was founded in 1950 as
a division of the School of Social Sciences and Public Affairs of the American
University. In 1956 it was incorporated as an independent, non-profit organization. The
major areas of concentration have been in communications research;
international program evaluation; educational research; urban renewal and community
relations; military sociology; and the sociology of occupations. Yale has the
following studies:
- 1956-2 - 1970-3
- CBS News /New York Times Polls
-
- Since 1976, CBS News and the New York Times have collaborated in a
continuing survey effort. The effort began with a series of surveys during the
1976 Presidential campaign. In addition, "exit polls" in for which actual voters were
interviewed at polling places were done for a number of primary states and the
country as a whole on election day. National telephone surveys done outside
the context of presidential campaigns. These surveys cover general political
topics and other areas. Yale has the following studies:
- 1976-2 - 1984-11
-
- For later studies search
StatCat
- CBS News
- 1982-7 - 1984-11
-
- For later studies search StatCat
- California Poll
- 1956-5 - 1983-10
- Connecticut Poll
- 1979-3 - 1984-12
- Crossley Presidential Election Polls
-
- Crossley Incorporated, Marketing and Public Opinion Analysts, was founded
in 1926 by Archibald M. Crossley, a pioneer in the development of survey research
in the United States. Yale University has the following of the Crossley polls:
- 1944 - 1952
- Gallup Polls
-
- The regular ongoing surveys of the Gallup Organization constitute the single
most valuable overtime collection of survey data in the world. Formerly known
as the American Institute of Public Opinion, Gallup has been measuring attitudes
in the United States from 1936 to the present. Fifteen to thirty
studies are conducted each year and collectively contain data on a multiplicity of
subjects: social values and social groups; foreign policy and domestic politics;
the family; the role of women; crime and violence, etc. For holdings see
American Institute of Public Opinion
- (See American Institute of Public Opinion)
- H-N:
- Harris Poll
-
- For more information about Harris Polls, see the
Louis Harris Data Archive (Howard W. Odum Institute for Research in Social
Science,
University of North Carolina at Chapel Hill)
- 1975
- Independent Research Associates
- 1962-11 - 1965-3
- Institute for International Social Research
- 1959-7 - 1964-9
- International Research Associates
- 1949 - 1965
- The Iowa Poll
- 1954-7 - 1983-12
- Lemberg Center (Brandeis University)
- 1966-10 - 1967-3 Study of Violence, 6 City Study
- Liebermann Research, Inc.
- 1966-3 - 1966-10
- Los Angeles Times Poll
-
- The Los Angeles Times Poll was begun in November 1977. Since then,
a new survey has been conducted approximately once a month. Special emphasis
has been given to political issues and such areas as lifestyle and
culture. Yale has in its collection the following polls:
- 1977-11 - 1987-3
- Market Opinion Research
- 1972-10 - 1985-8
- Massachusetts Poll
- 1978-2 - 1979-5
- Mid-Continent Surveys
- 1966-5 - 1973-11
- The Minnesota Poll
- 1944-3 - 1976-7
- Miscellaneous Studies US
- 1971 - 1986
- Missouri Poll
- 1973-7 - 1976-10
- Moynihan Poll
- 1976
- NBC
- 1984-1 - 1985-11
- NBC / Wall Street Journal
- 1985-10 - 1988-3
- National Opinion Research Center (NORC)
-
- The National Opinion Research Center (NORC) is a nonprofit research organization
affiliated with the University of Chicago. Since 1941 NORC has been
conducting survey research, much of it on a contract basis, and has become
particularly well known for its General Social Survey. Yale has the following studies:
- 1941-11 - 1957-4
- NORC Amalgam
-
- The Amalgam surveys were instituted in 1963 by NORC's Survey
Research Service. Topics covered in these surveys include: attitudes toward public
school education; attitudes of whites toward some aspects of integration; attitudes
toward the aged; occupational aspirations; book reading habits; civil rights and
water fluoridation. Yale holdings:
- 1963 - 1970
- NORC Cumulative Data Set Teaching Package
- 1972 - 1978
- O-R:
- OPOR
- 1940-3 - 1945-7
- Opinion Research Corporation
-
-
Opinion Research Corporation (ORC) of Princeton, New Jersey has
been a leader in survey research since its inception in 1938. ORC serves both
the private and public sector in one of several ways: conducting custom
research for individual clients; shared-cost research which is a continuing
series of regularly schedules, nationwide, omnibus surveys; and
multisponsored surveys studying attitudes, opinions and behavior in areas of interest to
multiple clients. Yale holdings:
- 1943-1 - 1966-10
- Psychological Corporation
- 1946-6 - 1950-5
- Potomac Associates
-
- Potomac Associates, located in Washington, D.C., is a nonpartisan
research organization which seeks to encourage inquiry into important issues of
public policy. Its purpose is to heighten understanding and to improve
discourse on significant national and international contemporary problems by
providing a forum for distinctive points of view. Yale holdings:
- 1971 - 1978
- Purdue Opinion Panel
-
- The Purdue Opinion Panel is a nationwide representative sampling of
high school students whose schools have subscribed to the panel. There are
three or four polls conducted per year. Each poll centers around a specific
topic, e.g., tobacco; a alcohol; drugs or narcotics; parents and peers;
elections; current issues in education; child management; mental illness; sports;
peace corps and military service; civil liberties; and influence of TV on
attitudes and knowledge. Yale has the following studies:
- 1947-11 - 1974-3
- Radio Listening
- 1948
- Roper Fortune
-
- From 1938 to 1949 the Roper Organization conducted over 70 surveys
for Fortune magazine evaluating the political attitudes of the American public,
particularly its attitudes toward World War II. In addition, these
surveys probed into the kind of future the public wants; its attitudes toward
labor unions and social security; as well as its feelings about changes in
America and the world and about political leaders. Yale has the following surveys:
- 1938-5 - 1949-7
- Roper Commercial
-
- The Roper Commercial surveys consist of 125 market research
studies conducted from 1938 to 1971 on a wide variety of topics: the media, wallpaper,
tires, tea-drinking, cigarettes, meat, trade conventions, oil prices, attitudes
toward corporations, attitudes toward aid to China, travel habits,
etc. Yale holdings:
- 1941-1 - 1971-10
- Roper Reports
-
- The Roper surveys, available through a series called the Roper
Reports, have been conducted ten times a year since October, 1973 by the Roper
Organization. They are replete with questions on energy, the media, environment, government,
politics, education, health and medical care, consumer behavior and
attitudes, etc. Yale holdings:
- 1973-9 - 1985-5
- Roper, US News & Cable News Network
- 1985-4 - 1987-4
- Roper Special Studies
-
- The Roper Special surveys were sponsored by a variety of
organizations such as H & R Block, the Public Broadcasting System, National Education
Association, Virginia Slims, etc. Yale has the following studies:
- 1976-9 - 1985-3
- Roper Heller Special Survey
-
-
In January 1980, the Walter E. Heller International Corporation
Institute for the Advancement of Small Business Enterprises and the Roper Organization
established the Heller/Roper Small Business Barometer. Polls are
conducted by telephone three times a year. Those interviewed are the chief
executive officers of over 1.000 companies having from 40 to 500 employees and
from one to fifty million dollars in sales. Yale has the following studies:
- 1980-1 - 1983-9
- S-Z:
- The Texas Poll
- 1954-8 - 1984-7
- Tortorello Data Black
- 1970-11 - 1971-5
- USA Today Poll
- 1984-2 - 1984-12
- Wallace Homestead
- 1955-1 - 1966-1
- Wisconsin Agricultural Pool
- 1952-2 - 1962-10
- Yankelovich / Time Polls
-
- These polls are conducted about five times per year in order to
assess public opinion on a wide range of issues (the "new morality", energy, etc.).
Questions are organized into a number of major categories including:
background or current is sues; pairings ("electability" of various political
combinations);
the economy, etc. Yale has the following studies:
- 1974-3 - 1987-8
- Yankelovich Special Studies
- 1968 - 1971
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