Start with a strong subject line. Think of your subject line as the headline of an important news article. Make sure the subject line relates to the message content.

Use the inverted pyramid form of writing. Your most important statements should appear in the first paragraph. Follow up with supporting details.

Keep paragraphs short for easy reading. Put forth your recommendations or state the measures you will take in resolving a problem, for instance.

Use sub-topic headings within your email message, especially if the message is lengthy. Refer to the subtopics in your first paragraph. This will provide a helpful guide for your reader.

Ask for an action. For example, let your recipient know what you need in order to complete a task.

When in doubt, check it out. Use the spell check or consult grammar and style manuals.

Re-read your message one last time before you send it.