Re: Gale and other content thru Microsoft Office

[martin@skmassociates.net]

I assume that this step is taken so that when Palladium is operational,
there will be content able to take advantage of its capability to track
individual users' behaviors.

Sue Martin

> ==========================================
> Outsell's e-briefs          March 14, 2003
> A Weekly Analysis of Events and Issues
> Affecting the Information Content Industry
> ==========================================
> 
> IN THE NEWS
> -----------
> 
> Microsoft Embeds Content Services in Office 2003
> 
> Factiva, Gale, and Alacritude (publisher of eLibrary) are among the
> content vendors that will take part in a plan to offer content
> services through the new version of Microsoft's Office 2003 Suite,
> which is currently in beta. Users of Word, Excel, or other
> applications in the Suite would be able to access the information
> services from a "Research Task Pane" integrated into all of the Office
> applications. Users will be able to highlight words or phrases, and
> launch into a search and retrieve results without leaving the
> application. This is the kind of integration with workflow that
> XML-based services make possible. As a practical matter, it speeds up
> a search launched from a document or a presentation. The deal also
> gets the names of these services in front of millions of Office users;
> that marketing and branding angle is likely the most important effect
> of this partnership.
> 
> [SNIP]
> 
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