ALPSP Technology Update: Tools for more effective marketing: Electronic Customer Relationship Management, 18 November, London

["Laura Cox" <laura.cox@frontlinegms.com>]

Apologies for cross posting

ALPSP Technology Updates:
Tools for more effective marketing: Electronic Customer Relationship
Management

Thursday 18 November 2004, BSG House, 226-236 City Road, London, EC1V
2TT

Chair: Alastair Dryburgh, Independent Consultant

Overview

Online has transformed the ways in which you can deliver your content:
what can it do for the ways you market it? This technology update will
provide practical examples of effective online marketing:

* How to market more effectively using email without becoming a spammer

* How to analyse the flow of visitors through your site to improve the
user experience and increase sales

* How to bring more search traffic to your website=

Programme

0930 Registration and coffee

1000 Introduction from the Chair - Alastair Dryburgh, Independent
Consultant

1010 What the Internet is, and what it isn't The benefits and pitfalls of
email marketing, and how to get the best response by integrating on and
offline marketing - Michael Guyatt, e-Marketing Manager, Emerald Group
Publishing

1035 Why you need to collect data on the digital information seeking
behaviour, and how to do it The key metrics, and how to identify the
implications - David Nicholas, Director, CIBER, School of Informatics,
City University

1105 Coffee

1125 Improving ROI on online publishing activities through cost-effective
user behaviour analysis - John Woods, Director, Site Intelligence.

1150 The benefits multi-linking Digital Object Identifiers (DOI's) can
bring to a small publishing business - Debra Curtis, CEO and Managing
Director, Snapshots International

1245 Future requirements / developments - Panel discussion

1310 Buffet lunch

Each speaker will present their own experiences but also suggest simple
first steps for smaller organisations with limited budgets.

Who should attend

The updates are designed for middle and senior management whose primary
focus may not be in technical areas but who need to make decisions
regarding the implementation of technology.

Fees including lunch (excl VAT):

ALPSP members: =A395, Academic rate: =A3110, SFEP individual members: 
=A3145, Non-members: =A3180

Register on-line at: http://www.alpsp.org/form/u181104frm.htm

For further information please contact Lesley Ogg, Events Coordinator,
events@alpsp.org, Tel: 01245 26057