Are Newspapers Yesterday's News?

[Robert Staple <robertstaple@yahoo.ca>]

This article has been forwarded to you at the request of Robert 
Staple

Dear All:

I read the enclosed article, " All the News That's Fit to ... 
Aggregate, Download, Blog: Are Newspapers Yesterday's News? " 
today and thought that it may be of interest to you. It is 
fascinating look into dynamics of the newspaper and magazine 
industry.

Bob

****************************************************************
All the News That's Fit to ... Aggregate, Download, Blog: Are 
Newspapers Yesterday's News?

Abstract:

The recent sale of Knight Ridder, the country's second-largest 
newspaper chain, to McClatchy follows one of the most difficult 
years the industry has had -- declining circulation, job losses 
and falling stock prices. Newspapers, it would seem, have two big 
strikes against them: They are in a mature industry and they are 
a textbook example (stockbrokers are another) of an intermediary 
between sources of information and customers -- a role that is 
being increasingly challenged by the Internet. To remain 
competitive in the coming years, say Wharton faculty and others, 
daily newspapers will have to strengthen their efforts to attract 
younger readers, make more imaginative use of the Internet, and 
develop stories, mostly local in nature, that better meet the 
needs of time-pressed subscribers.

Visit http://knowledge.wharton.upenn.edu/article/1425.cfm for the 
complete story.

This article is protected by copyright. For more articles like 
this, go to http://knowledge.wharton.upenn.edu

---------------------------------