NY Times on search engine optimization

["Joseph J. Esposito" <espositoj@gmail.com>]

Steve Lohr has an article in today's (Sun., April 9) NY Times on 
newspapers using search-engine optimization.  I have pasted in 
the link below, but it is long an ungainly and may not survive 
the trip across cyberspace.  The cautious among us, therefore, 
may search for the headline:  "This Boring Headline Is Written 
for Google."  Of course, one man's boredom is another man's 
success factor.

http://www.nytimes.com/2006/04/09/weekinreview/09lohr.html?ei=5058&en=2704d8f63693bc0f&ex=1145160000&adxnnl=1&partner=IWON&pagewanted=all&adxnnlx=1144607263-LyzOCNdsCsM1c2xyAIykiA

The important thing here is that people are adjusting their 
writing, albeit in a still trivial manner, so that it can be 
better "understood" by a machine, a search engine.  While 
machines no doubt will get better and better in their 
understanding, the real adjustment is on the human side. This has 
very big implications for the creation of research literature, 
indeed of all literature.

Joe Esposito