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News. Emerald Hdbk of Business Strategy Rebranded as Business Strategy Series
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Chris Olson, M.L.S., M.A.S.
Marketing Consultant to Information Professionals
Chris@ChrisOlson.com
Emerald Announces Business Strategy Series for 2007
Handbook of Business Strategy to be rebranded as Business Strategy
Series
UNITED KINGDOM, August 2, 2006 - Emerald Group Publishing is
pleased to announce the change of the Handbook of Business
Strategy to the Business Strategy Series beginning in 2007. As
part of the Emerald portfolio of 10 strategy titles and over 100
management journals, The Handbook of Business Strategy is a
unique annual publication that targets C level executives with an
immediate resource to the most successful and enduring strategies
in the marketplace. In order to serve contributing authors and
users more effectively, changes are also being made to the
format. The hard copy will now be released in six issues
throughout the year, with free online access to all articles for
subscribers. Each issue will focus on a particular Handbook
topic: strategy, leadership, human capital, technology and
processing, markets and marketing, and as a special topic for the
year 2007, growth.
"Emerald anticipates that these changes will be beneficial to our
readers and contributors. The new format increases topic depth,
appeals to wider audiences, and improves accessibility to the
rich content offered by this journal" according to Rebecca Marsh,
Editorial Director of the Business Strategy Series. "By changing
the presentation and the publication schedule to six times a
year, readers have an opportunity to integrate ideas and insights
into their daily management processes and decisions. We plan to
announce the themed issues at specialist conferences and events
to garner attention to the work of our contributing authors and
to stimulate dialogues on current management issues."
As a newly named title for 2007, Business Strategy Series will be
available as a stand alone subscription or as part of Emerald
Fulltext. Its content will continue to be accessible to
researchers, students, and academics worldwide through Emerald
Management Xtra, Emerald's flagship online article database. For
more information visit
http://www.emeraldinsight.com/info/journals/bss/bss.jsp
About Emerald http://www.emeraldinsight.com
Emerald Group Publishing, Ltd. is the leading international
publisher of academic and professional literature in the fields
of management and library and information services. Consistently
ranked at 98% in customer satisfaction surveys, Emerald was voted
"Best Customer Support" by readers of The Charleston Advisor.
Emerald publishes over 150 peer-reviewed titles such as
Management Decision, European Journal of Marketing, Journal of
Documentation, Library Hi-Tech, Journal of Knowledge Management
and The TQM Magazine. Emerald's flagship product, Emerald
Management Xtra, is dedicated to the continued development of
business schools and management departments worldwide. Contact:
Gill Crawford
Head of Corporate Communications
Emerald Group Publishing, Ltd.
www.emeraldinsight.com
gcrawford@emerladinsight.com
or
Chris Olson
Chris Olson & Associates
Grasonville, MD 21638 USA
chris@chrisolson.com
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