Modern Language Association selects Atypon Systems, Inc. as its Technology Partner for new Online Journal System

["Lucy McBride" <lmcbride@atypon.com>]

Apologies for cross-posting - The below Atypon news may be of interest to
Lib License readers

NEW YORK, New York and SANTA CLARA, California-October 02, 
2006-The Modern Language Association (MLA) and Atypon Systems, 
Inc. today announced a partnership for Atypon to host current and 
backfile issues of MLA journals PMLA and Profession on a new 
fully-branded website.

The MLA serves 30,000 members in more than one hundred countries, 
and both PMLA and Profession are key publications within the 
humanities. Atypon's innovative technology, which provides online 
hosting and dynamic delivery of MLA content, will enable scholars 
from Detroit to Dubai to Durban to access both past and current 
issues of both periodicals.

Rosemary Feal, Executive Director of MLA, said, "The MLA is 
delighted to work with Atypon to provide innovative services that 
connect scholars throughout the world with one another and to 
past and current developments in our field. As the professoriat 
moves into an increasingly digital age, the association is proud 
to support programming and initiatives that make scholarship more 
accessible to everyone."

Martin Marlow, Vice President of Sales & Marketing for Atypon, 
echoed Dr. Feal's statements, saying, "We are very excited to be 
working with the MLA. The association was looking for a strategic 
technology partner with an extremely effective journal management 
system delivering maximum content control. By choosing Atypon 
Premium, the MLA has a solution that will seamlessly integrate 
with their existing workflows and provide a valuable service to 
both themselves and to researchers alike."

Access to the content of PMLA and Profession is available now at 
www.mlajournals.org.

Publishers choosing Atypon Premium have direct control over 
content production, linking and depositing, access rights and 
business models.  They can devise innovative strategies for 
marketing and delivering information to end-users. This is all 
made possible via their own distinctly branded and feature-rich 
website.

About Atypon

Since 1996, Atypon Systems, Inc.  has provided software, hosting, 
and systems development to the information industry, allowing 
publishers to grow their business by providing superior 
technology and service that supports the electronic exchange of 
scholarly information.  Atypon's solutions include Atypon 
Premium, a complete e-publishing solution for publishers who wish 
to manage the entire process of delivering and managing their 
content online, and Atypon Link, a cost effective, aggregated 
hosting platform for publishers who require a well managed, 
outsourced e-publishing service.  For further information please 
visit www.atypon.com

Media Contacts:
Lucy McBride
Marketing Communications Executive
Atypon Limited
Tel: +44 (0) 870 350 2032
lmcbride@atypon.com

About MLA

Founded in 1883, the Modern Language Association of America 
provides opportunities for its members to share their scholarly 
findings and teaching experiences with colleagues and to discuss 
trends in the academy. MLA members host an annual convention and 
other meetings, work with related organizations, and sustain one 
of the finest publishing programs in the humanities. For over a 
hundred years, members have worked to strengthen the study and 
teaching of language and literature.

Media Contacts:

Rosemary G. Feal
Executive Director
Modern Language Association
Tel: 00 1 646 576 5102