PSP/AMPC Medical Practicum

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Forwarded by request.

---------- Forwarded message ----------
Date: Tue, 17 Oct 2006 13:53:08 -0400
From: Sara Brandwein <sbrandwein@publishers.org>
Subject: PSP/AMPC Medical Practicum - For Liblicense

The Professional and Scholarly Publishing (PSP) Division of the 
Association of American Publishers, Inc is holding its first 
medical practicum next month. For additional information and a 
full list of speakers, visit <http://www.pspcentral.org/>

The Professional/Scholarly Publishing (PSP) Division of the 
Association of American Publishers

American Medical Publishers Committee Presents...
The Annual Medical Publishing Practicum

A concentrated one-day workshop for editorial, production, and 
marketing staff

Wednesday, November 8th, 2006
9:00 am-4:30 pm
The Down Town Club
Public Ledger Building
150 South Independence Hall West
Philadelphia, PA 19106

This intensive one-day curriculum is designed to provide an 
intermediate-level review of key operational topics in medical 
publishing today. Designed for publishing staff at all levels, 
four sessions led by senior industry experts will bring 
participants up to date on editorial, production, and marketing 
concepts, tools, and techniques.

EDITORIAL:  FINDING THE HOT TOPICS AND PEOPLE TO WRITE THEM

How to spot new topics, new trends in medicine, and content that 
sells - and how to identify the right authors to create the 
content!

Moderator:
Lisette Bralow, Vice President, Acquisitions & Marketing, USBMIS

Panel:
Catherine Bewick, Senior Clinics Editor, Elsevier
Susan M. Gay, InfoBrand Publishing, Inc.
Richard Lampert, Principal, Publishing Services Division, Doody 
Enterprises, Inc. and Principal, The Lampert Consultancy, LLC

XML: WHAT IS IT? AND WHY SHOULD IT MATTER TO ME?

XML, Extensible Markup Language, has made it possible for 
publishers to use their content in multiple media, a key goal of 
all publishers. This session will give nonspecialists an overview 
of XML and review how it has revolutionized the entire publishing 
process.

Moderator:
B. Tommie Usdin, President, Mulberry Technologies, Inc.

Panel:
Bill Kasdorf, Vice President, Apex Publishing, LLC
Jabin White, Vice President for Product Development, Silverchair 
Science+Communications, Inc.

MARKETING MEDICAL CONTENT: WHAT'S WORKING FOR PUBLISHERS TODAY

Understand how content products in various media are marketed 
today with an emphasis on channels, partnerships, brand 
extensions, and shifting customer bases.

Moderator:
Maureen DeRosa, Director, Department of Marketing & Publications,
American Academy of Pediatrics

Panel:
Robin Bartlett, Senior Account Manager, Corporate  Relations, American
Heart Association
Nicole Gallo, Executive Director of Sales & Marketing, Rittenhouse
Book Distributors, Inc.
Martin P Hill, Martin P Hill Consulting

NEW MEDIA/NEW PRESENTATIONS: STRATEGY FOR CROSSING MEDIA AND 
CROSSING MARKETS

Creating content for publication in different/multiple media 
types, how to ensure that it works in all versions. And, how to 
look outward to the market for customer-focused custom publishing 
and repurposing opportunities.

Moderator:
Michael Takats, Vice President and General Manager, MD Consult, Elsevier

Panel:

Edward W. Campion, M.D., Senior Deputy Editor and Online Editor, New
England Journal of Medicine
William M Detmer, MD, Msc, President and CEO, Unbound Medicine
W. William Haines, Haines Group

Registration Fees:

*       AAP Member Rate - $195.00
*       Non-Member Rate - $265.00

Click the link below to register

<http://www.publishers.org/conference/regform.cfm?EventID=75>

Sara Brandwein
Director,
Professional/Scholarly Publishing Division
Association of American Publishers, Inc.
71 Fifth Avenue, 2nd Floor
New York, NY 10003-3004
Tel: (212) 255-0200 x257
Fax: (212) 255-7007
Email: sbrandwein@publishers.org
www.pspcentral.org
www.publishers.org