Press Release - The Haworth Press Inc. selects PublisherStats for COUNTER reports and web analytics

["Bacon, Rupert" <R.Bacon@macmillan.com>]

The Haworth Press Inc. selects PublisherStats for COUNTER reports and
web analytics

24th November, London

As part of its continuing efforts to make maximum use of its 
online content, journals and book publisher The Haworth Press has 
chosen PublisherStats to provide web analytics to their internal 
teams and COUNTER reports to their customers.

Karen Andrews, VP, Information Technology & Digital Resources at 
Haworth stated: "Providing COUNTER reports to our customers is 
now an essential part of our business, while the web analytics 
tools PublisherStats provides will also help Haworth to ensure 
that our online resources continue to meet our customers' needs."

Web analytics now plays an increasingly important role in online 
publishing, particularly in the journals sector. PublisherStats 
provides a suite of powerful web analytics tools and reports to 
help publishers understand how their content is being used, and 
how they may better serve their existing customer base and 
attract new users. The service also enables publishers to provide 
the Project COUNTER Release 2 compliant reports required by 
institutional customers.

MPS Technologies has been a strong supporter of Project COUNTER 
(Counting Online Usage of Networked Electronic Resources) since 
it was launched in March 2002. MPS works constantly to ensure 
that all updates to the COUNTER code are rolled out to 
PublisherStats clients immediately, guaranteeing that they are 
COUNTER-compliant. PublisherStats is delivered by MPS 
Technologies in partnership with Coremetrics and current clients 
also include IoP, SAGE, Elsevier, NPG, RSC and IEEE.

Jayne Marks, CEO - Global Operations at MPS Technologies said, 
"We are delighted that The Haworth Press has joined the growing 
family of PublisherStats customers. We look forward to helping 
Haworth achieve COUNTER compliancy and working together to ensure 
that Haworth get the most from the wide range of powerful 
analytics tools offered by PublisherStats."

Note to editors:

About MPS Technologies

MPS Technologies provides a range of technology-driven services 
specifically designed to support libraries and publishers. These 
services include web analytics, fulfillment services and content 
delivery.  MPS Technologies is part of the Macmillan group of 
companies and has offices in London, Boston, New York, 
Basingstoke, Hamburg and Delhi.

www.publisherstats.com
www.mpstechnologies.com

About The Haworth Press

The Haworth Press, Inc., founded in 1978, is an independent 
publisher of over 220 academic and professional journals (both in 
print and electronically) and over 150 books each year, 
specializing in subjects such as social work/human services, 
agriculture/horticulture, pharmaceutical science, psychotherapy, 
medicine and health care issues, pastoral care, library and 
information science, hospitality and tourism, business and 
marketing, LGBT/women's studies, and much more. Haworth's 
journals on cutting-edge topics are written and edited by the 
leaders in their fields, with contributions from all over the 
world.

www.HaworthPress.com

About Coremetrics

Coremetrics is the leading provider of on-demand web analytics 
and precision marketing solutions, offering the industry's only 
web analytics platform that captures and stores all customer and 
visitor clickstream activity to build LIVE (Lifetime Individual 
Visitor Experience) Profiles. Representing the single most 
accurate and comprehensive source of online customer data, LIVE 
Profiles serve as the foundation for all successful digital 
marketing initiatives. Coremetrics is also the foundation of MPS 
Technologies' PublisherStats service. Coremetrics services more 
than 600 brands and has delivered over $300 million in documented 
ROI in the past two years.

www.coremetrics.com

Media Contacts

Rupert Bacon
Marketing Manager
MPS Technologies
Email: r.bacon@macmillan.com 
Web: <http://www.mpstechnologies.com/>
Tel: +44 (0)20 7843 4871 (Direct Line)
Tel: +44 (0)20 7833 4000 (Switchboard)
Fax: +44 (0)20 7843 3631
Mail: MPS Technologies, 4 Crinan Street, London. N1 9XW. UK