New textbook?

["Hamaker, Charles" <cahamake@uncc.edu>]

Thomson Higher Education Revolutionizes the Model for Higher Education
Publishing with New MKTG Product
http://www.pr-inside.com/thomson-higher-education-revolutionizes-the-r90596.htm

the first student-tested, faculty-approved, new textbook format 
that provides students with evolved learning materials they will 
value and use in the classroom. MKTG, designed carefully in 
accordance with student learning preferences, covers all core 
concepts of the principles of marketing course in half the pages 
of a traditional textbook. MKTG includes additional learning 
tools students say they prefer, including online and cell phone 
quizzes, audio/MP3 downloads, and printable flash cards -- all at 
a price lower than standard textbooks.

...Chapter in Review" summaries for students; prep cards and news 
feeds for instructors -- Online and cell phone quizzes, audio/MP3 
downloads, and printable flash cards

Chuck Hamaker
Associate University Librarian Collections and Technical Services
Atkins Library
University of North Carolina Charlotte