O'Reilly blog

["Joseph J. Esposito" <espositoj@gmail.com>]

There is a brilliant and incisive post on Tim O'Reilly's blog 
(brought to my attention by Peter Brantley) on the linkage 
between offline and online marketing activities.  You can find it 
here:

http://radar.oreilly.com/archives/2007/09/way_to_go_barne.html

Although O'Reilly discusses the book business, with an unexpected 
paean to Barnes & Noble, his argument can realistically be 
extended to the Toll Access vs. Open Access debate over how 
exactly interest is generated in particular articles and books. 
But see the piece; it's very good regardless of whether you make 
the leap with me.

Joe Esposito