Re: How much advertising is there?

[Sandy Thatcher <sgt3@psu.edu>]

But no one has yet answered my question: how much, and what kind 
of, advertising could one expect to get for, say, our Journal of 
Speculative Philosophy, or the Shaw Annual, or the Chaucer 
Review? These are typical of specialized scholarly journals in 
the humanities, and I see no salvation for them going OA through 
advertising revenue.

Sandy Thatcher
Penn State University Press

> I think Mr Hodgkin is right. Just look at what Ryanair has 
> achieved. The goal is not just cheap flights, but free flights. 
> lot of commercial TV-channels are for free. The OA model is on 
> the forefront of intelligent development if OA could be less 
> hostile to the advertising business.
>
> Jan Szczepanski
> Goteborgs universitetsbibliotek
> E-mail: Jan.Szczepanski@ub.gu.se