Re: How much advertising is there?

["B.G. Sloan" <bgsloan2@yahoo.com>]

Sandy Thatcher's question brings to mind an old axiom...your 
mileage may vary.

I don't think anyone is saying that relying solely on advertising 
revenues will work for every publisher or content provider. So, 
this model *might* not work for the Journal of Speculative 
Philosophy, or the Shaw Annual, or the Chaucer Review. But it 
might (or might not) work for other publishers of small 
circulation journals. We need experimentation. We need to have 
people push the envelope. We need to have curious people take a 
chance and see what happens. We won't know what is possible along 
these lines unless people take risks.

Bernie Sloan

****

Sandy Thatcher <sgt3@psu.edu> wrote:

But no one has yet answered my question: how much, and what kind 
of, advertising could one expect to get for, say, our Journal of 
Speculative Philosophy, or the Shaw Annual, or the Chaucer 
Review? These are typical of specialized scholarly journals in 
the humanities, and I see no salvation for them going OA through 
advertising revenue.

Sandy Thatcher
Penn State University Press

>I think Mr Hodgkin is right. Just look at what Ryanair has
>achieved. The goal is not just cheap flights, but free flights.
>lot of commercial TV-channels are for free. The OA model is on
>the forefront of intelligent development if OA could be less
>hostile to the advertising business.
>
>Jan Szczepanski
>Goteborgs universitetsbibliotek
>E-mail: Jan.Szczepanski@ub.gu.se