Accucoms: renewal statistics & guide to renewal campaigns

["Tracy Gardner" <tracy@gardner70.freeserve.co.uk>]

**Apologies for cross posting**

Accucoms would like to draw your attention to a report they have 
written sharing what they have learnt from the renewal campaigns 
run on behalf of publishers during the 2006-2007 subscription 
year.

Highlights of the report include:

o Overall renewal campaign statistics

o Analysis of cancellation reasons given by libraries

o A practical guide to improving the effectiveness of renewal 
campaigns

The report is freely available on Accucoms' website - 
<www.accucoms.com/about/reports.htm>, or alternatively email me 
at tracy.gardner@accucoms.com and I will send you a copy.

Best Wishes,

Tracy Gardner
On behalf of Accucoms