Kevin Kelly's blog posting

["Joseph J. Esposito" <espositoj@gmail.com>]

Interesting blog post by Kevin Kelly, who has a certain notoriety 
as one of the founding editors of Wired magazine.  Kelly makes 
the case that (a) (not very originally) the Internet is a "copy 
machine" and, hence, copyright enforcement of any kind is 
impossible, and (b) (far more usefully) there are a number of 
ways to monetize free content, for which he provides a typology. 
Most of the examples, as you would expect, come from pop music, 
but there is application to academic publishing as well--because, 
in the end, media is media.  I don't think I have seen this 
typology bettered.

Kelly does not take on any of the hard questions (Must a copy 
machine *always* make copies?  Must a gun *always* be fired?), 
but for those resigned to a future of open access literature, the 
post prompts some thinking about business strategy.

Here is the link:

http://www.kk.org/thetechnium/archives/2008/01/better_than_fre.php

The name of the blog, "The Technium," is apparently offered 
without irony.

Joe Esposito