Publisher Tests Selling by the Chapter

["B.G. Sloan" <bgsloan2@yahoo.com>]

'Taking a cue from the music business, a major publisher today 
will begin selling the individual chapters of a popular book to 
gauge reader demand for bite-size portions of digital 
texts....Separately, HarperCollins Publishers said it will make a 
handful of its titles free online for a limited time, including a 
new novel from Paolo Coelho."

Trachtenberg, Jeffrey A. Publisher Tests Selling by the Chapter. 
Wall Street Journal, p. B7, February 11, 2008.

http://online.wsj.com/article/SB120269423731957889.html

Bernie Sloan