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Institution of Civil Engineers (Thomas Telford) selects PCG
*apologies for cross-posting*
Dear colleagues,
I wanted to let you know that the Institution of Civil Engineers
(ICE), and its subsidiary Thomas Telford Publishing, have
selected PCG for sales representation in North America. PCG will
recruit and manage a sales representative to build relationships
with existing and potential ICE customers.
ICE creates specialist products and services for the civil
engineering and construction markets. These include journals,
books, recruitment and training, as well as best practice, news
and networking opportunities. It has been publishing engineering
journals since 1836, and its internationally-read publications
are available in print and online packages.
I've pasted the full text of today's announcement below FYI -
please do just drop me a line if you have any questions or would
like any supplementary information. All the best,
_______________________________
Charlie Rapple
Group Marketing Manager
Publishing Technology plc
T +44 1865 397860
charlie.rapple@publishingtechnology.com
_______________________________
THE INSTITUTION OF CIVIL ENGINEERS SELECTS PCG TO PROVIDE NORTH
AMERICAN SALES REPRESENTATION
Publishers Communication Group (PCG), the leading provider of
research, sales and marketing services to scholarly and
professional publishers, is pleased to announce that it has been
selected by the Institution of Civil Engineers (ICE), and its
subsidiary Thomas Telford Publishing, to manage its relationships
and increase penetration in the North American library market.
PCG will recruit and manage a sales representative to develop
opportunities for ICE's collection of leading civil engineering
and construction journals.
Despite increasing competition, PCG has undergone rapid growth in
recent years, with more than twenty publishers choosing its sales
representation and market research services in 2007. "Publishers
choose to work with us because they know they can trust us to
understand their strategic objectives and to translate these into
concrete results," comments Director of Content Sales Claire Ginn
Winthrop. "Our proven services and dynamic team will ensure that
ICE's investment in targeting new markets is optimised, and that
their prestigious publications gain visibility in this major
market."
"We were impressed by PCG's ready ability to comprehend and
articulate our position, and the acumen with which they tailored
a solution to our specific needs," notes Thomas Telford's Journal
Sales Manager Neil Byrne. "North American presence is critical
for us, and we are confident that this can be successfully
achieved through this partnership."
PCG is now actively recruiting an experienced sales professional
in North America to deliver high-quality service and develop
business opportunities on behalf of the Institution of Civil
Engineers.
For more information, please contact:
Charlie Rapple
Publishing Technology plc
Tel: +44 1865 397860
Email: charlie.rapple@publishingtechnology.com
MSN: rappleland@hotmail.com
AIM: Rappleland
Neil Byrne
Thomas Telford Publishing
Tel: +44 20 7665 2480
Email: neil.byrne@thomastelford.com
About PCG
www.pcgplus.com
Publishers Communication Group, Inc., a division of Publishing
Technology plc, is a full-service marketing and sales consulting
firm with locations in Cambridge, Massachusetts, and Oxford,
England. PCG was established in 1989 as a resource for scholarly
publishers to more effectively work with the global library
market. PCG offers qualitative and quantitative marketing
research, international multi-lingual telemarketing services, UK-
and US-based customer services operations, sales representation,
and strategic consulting.
About Thomas Telford
www.thomastelford.com
Thomas Telford is the knowledge business of the Institution of
Civil Engineers, and creates specialist products and services for
the civil engineering and construction markets. These include
journals, books, recruitment and training, as well as best
practice, news and networking opportunities around the NEC and
Eurocodes. It has been publishing engineering journals since
1836, and its internationally-read publications are available in
print and online packages.
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