White Paper: How Readers Navigate to Scholarly Content

["Tracy Gardner" <tracy@tgm.ox14.com>]

**Apologies for Cross-Posting**

Tracy Gardner and Simon Inger would like to draw your attention 
to a recently published White Paper entitled "How Readers 
Navigate to Scholarly Content."

This research repeats an earlier study performed in 2005 by 
Scholarly Information Strategies (for whom the authors were 
consultants) that asks researchers about their preferred start 
points. The subtle shifts in user preferences provide a valuable 
insight into user navigation, the features that they find useful 
in publisher web sites, and the role and effectiveness of library 
technologies.

The research findings will give publishers crucial insight into 
how end users find and use scholarly resources and help them 
understand how they should engineer their web sites to meet 
changing reader navigational behaviour.

The research findings will be presented by Simon Inger at the 
Charleston Conference in November and will also be discussed 
during Renew Training's forthcoming Understanding E-Journal 
Technology course and the UKSG E-Journal Technical Update.

The White Paper can be found at 
<http://www.sic.ox14.com/publications.htm>

The research was jointed funded by Annual Reviews, PNAS, 
MetaPress, and Nature Publishing Group.

If anyone has any questions about this research, I would be happy 
to answer them.

Best Wishes
Tracy

Tracy Gardner Marketing
Tel: +44 (0) 7884 438007
Email:  <mailto:tracy@tgm.ox14.com>