Re: Wiley-Blackwell 2009 Subscription and Licensing Options

["Joseph J. Esposito" <espositoj@gmail.com>]

This of course is not what is happening.  David Prosser entirely 
misrepresents the situation.

Material that is associated with a well-regarded brand that is 
subsequently made OA will indeed find a broader readership. 
This is why high-profile journals with embargoes appear to work 
in OA format, because the brand has pushed the articles into the 
consciousness of the prospective readership.

The issue for readership of OA is how to claim that attention in 
the absence of such a brand. It can be done:  PLOS is entirely OA 
and hugely successful because of the astonishing marketing of the 
program.  But start with an unbranded OA publication and you are 
at the mercy of the keywords people type into Google.  This kind 
of OA--pure OA, without the helping hand of an established 
brand--is "post and forget" publishing.

Joe Esposito

----- Original Message -----
From: "David Prosser" <david.prosser@bodley.ox.ac.uk>
To: <liblicense-l@lists.yale.edu>
Sent: Thursday, October 09, 2008 2:41 PM
Subject: RE: Wiley-Blackwell 2009 Subscription and Licensing Options

> Sally Morris wrote:
>
> 'The publisher, ALPSP, has made both articles open access because
> of their importance.'
>
> It's interesting that we have had two practical examples in two
> days of publishers accepting that subscription-based models limit
> the readership of papers and that the solution to that problem is
> open access.  This is counter to the rhetoric that some have put
> forward that under the subscription model there is no real unmet
> demand for papers.
>
> (The other example was the papers from this year's Physics
> Nobelists.)
>
> Best wishes
>
> David C Prosser
> Director, SPARC Europe
>
> -----Original Message-----
> [mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Sally Morris
> (Morris
> Associates)
> Sent: 08 October 2008 23:03
> To: liblicense-l@lists.yale.edu
> Subject: RE: Wiley-Blackwell 2009 Subscription and Licensing Options
>
> Those who are interested in these issues of journal costs and
> journal prices may find two recent articles in Learned Publishing
> very illuminating (declaration of interest - I edit the
> journal!).  The publisher, ALPSP, has made both articles open
> access because of their importance.
>
> Donald King, The cost of journal publishing:  a literature review
> and commentary.  Learned Publishing 20(2): 85-106
> (http://dx.doi.org/10.1087/174148507X183551)
>
> Donald King and Frances Alvarado-Albertorio, Pricing and other
> means of charging for scholarly journals: a literature review and
> commentary. Learned Publishing 21(4): 248-72
> (http://dx.doi.org/10.1087/095315108X356680)
>
> Sally Morris
> Consultant, Morris Associates (Publishing Consultancy)
> Email:  sally@morris-assocs.demon.co.uk