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Anyone Have Data ~ Eroding of Brands - International Editions

To: "liblicense-l@lists.yale.edu" <liblicense-l@lists.yale.edu>
Subject: Anyone Have Data ~ Eroding of Brands - International Editions
From: Patty Baskin <pbaskin@neurology.org>
Date: Thu, 15 Jan 2009 19:22:48 EST
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Perhaps someone on this list can provide some information.

We have seven international editions (foreign language 
translations of selections of articles), 5 of which are each 
sponsored by one industry. We have been warned that our brand 
will erode (the journal will become the xyz journal of that 
country). Although this seems to make sense, does anyone know if 
there is any data to back this up?

Thanks.

Patty

Patricia K Baskin, MS
Managing Editor, Neurology(r)

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