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RE: Darnton on the Google settlement
Darnton's long piece includes this statement:
"University presses, which depend on sales to libraries, cannot cover their
costs by publishing monographs."
This is not expressed with precision.
For the past 3 months I have been conducting a survey of university presses.
Among the questions I have been asking is, What percentage of a press's
sales go to academic libraries? The answer appears to be 25%, though many
press directors have told me that they would be more comfortable expressing
this as a range: 15-25%. These figures are for dollars, not units. Unit
sales would comprise a smaller percentage since libraries often purchase
higher-priced editions than indiviuals.
Libraries are important to university presses, but it is overstating the
case to say that they "depend on" libraries. Amazon, which distributes
books to a wide range of customers, including libraries, also comprises
about 25% of university press sales.
The reason it is not easy to get specific figures is that presses typically
do not sell books directly to libraries but use various intermediaries
(Baker & Taylor, Blackwell, Ingram, even Amazon), and is not always possible
to find out from the intermediaries where the books eventually end up.
It is certain that libraries at one time comprised a larger proportion of
unversity press sales, though how large is a matter of debate.
Joe Esposito