RE: Google Analytics

["Michelle Montgomery" <Montgomery@siam.org>]

I use google analytics to check many items - what pages are 
getting looked at or not - yes. It is also helpful for when you 
do a special effort of some kind - send a press release, do a 
bulk email, make an announcement to your customers or users - to 
see spikes in visits as a result. Google provides a "dashboard" 
with an overview of all the types of activity you can look at and 
I find it intuitive and easy to use. There is also a site overlay 
feature which shows you your page(s) and it overlays figures on 
each link on the page to represent the % of people who were on 
that page who clicked through that link. Sort of demonstrates 
dead areas or links of little interest (regardless of how great I 
thought they were...)

My web person set it up and I can echo Pippa below that it did 
not seem to be a big deal at all.

Michelle Montgomery
SIAM

-----Original Message-----
From: owner-liblicense-l@lists.yale.edu
[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Anne Orens
Sent: Friday, March 06, 2009 8:55 PM
To: liblicense-l@lists.yale.edu
Subject: Re: Google Analytics

When I was at Tizra, we used Google Analytics for our own sites, and for
our client sites.  I'll repeat others' comments - it's fairly
straightforward to setup, powerful, and free.  The data regarding entry
and exit are particularly useful, as is the amount of time spent on each
page.

Anne Orens
Linked In: http://www.linkedin.com/pub/0/a68/924


On Thu, Mar 5, 2009 at 6:14 PM, Pippa Smart <pippa.smart@googlemail.com>
wrote:

> I had it set up for my site. So far as I know it was easy to implement

> (my developer did this, and it didn't seem to take her any time), and
> it does provide interesting (and useful) information - it is also (I
> think) very realistic information.
>
> (my young nephew set up his own website and told me that he was
> getting over a thousand people a day looking at it (unlikely!) so I
> told him to install Google Analytics, which told him that only about
> 10-20 people were looking at his site - I felt very
> cruel!)
>
> *****
> Pippa Smart
> Research Communication and Publishing Consultant PSP Consulting -
> www.pspconsulting.org
> Tel: +44 1865 864255
> Mob: +44 7775 627688
> Skype: pippasmart
> pippa.smart@gmail.com
>
> ****