Re: The App Store Effect

[Phil Davis <pmd8@cornell.edu>]

Selling journals at $1 would work only if there were a potential 
market of millions of readers.  Most esoteric academic journals 
cater to tiny markets of readers and authors.  Get every senior 
citizen to read Foot & Ankle International and perhaps you've got 
yourself a new marketing plan. --Phil Davis

Mark Funk wrote:
>
> Yes, I know: "That is so naive." "You don't understand how
> publishing works." "That would never work in reality." What I do
> know is that Apple's App Store is demonstrating an economic
> theory that actually works in the real world, and in the process
> not only are millions of copies of applications being sold, their
> authors are making a ton of money--all because of low prices.